Thursday, February 17, 2011

Steps taken towards global definition of ‘natural’ cosmetics

Steps taken towards global definition of ‘natural’ cosmetics: "Natrue has taken steps towards a globally recognised definition for the use of the term natural in personal care products by partnering with US certifier NSF International."

This is only part of the story- a good step but we are still a long way from a global harmonization standard defining both 'natural' and 'organic'. Of course we feel quite safe in the sense that Dr. Wendy's 100% Botanical meets ALL requirements for being natural- nothing more natural than plants! We also have a minimum of 70 % organic and up to 95% organic ingredients in our products.